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Gen Z's viral memes and social media tactics reshape political protests
Photo: Hindustan Times
2026-07-24 08:37   Politics   11

Gen Z's viral memes and social media tactics reshape political protests

The article explores how Gen Z protesters in India are using memes, reels, and social media to redefine political expression during the Cockroach Janta Party (CJP) protests.

Young activists are blending humor, satire, and viral content to voice demands for education reforms and the resignation of Union education minister Dharmendra Pradhan.

Memes like 'Kuchupuchu tum resign dedo na' and viral reels inspired by games like Subway Surfers have become central to the movement, bypassing traditional protest methods.

The protests, which began as a response to exam paper leaks, have evolved into a digital campaign where humor and creativity outpace ideological slogans.Social media platforms like Instagram and Reddit amplify the movement, with users sharing step counts, Strava maps, and sarcastic commentary.

While authorities attempt to regulate the protests with approved slogans, the youth continue to prioritize virality over conformity, using memes to challenge power structures and demand accountability.

This shift highlights a generational divide in protest tactics, where digital engagement replaces traditional methods, making the movement both a cultural and political phenomenon.

Full reading at Hindustan Times

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