AO has significantly reduced the price of the Hisense 98E7QTUK 98-inch Ultra HD TV, offering it for £1,199 instead of the original £2,299, representing a saving of £1,100.

This substantial discount makes the large-screen television more accessible for consumers seeking an immersive viewing experience, particularly suitable for major sporting events such as the 2026 World Cup.

The television features a 4K QLED panel with Quantum Dot technology, enabling it to display over a billion shades of colour for vibrant and lifelike images.It also supports Dolby Vision HDR for enhanced contrast and brightness, along with IMAX Enhanced certification for a more cinematic quality.

With a 144Hz refresh rate and Hisense’s AI smooth motion technology, the set is well-equipped to handle fast-paced action without blur, making it ideal for football matches.

Additional features include Dolby Atmos audio for immersive sound, Freely integration for streaming live TV channels without an aerial, and a dedicated game mode that reduces input lag for console gamers.The Android TV platform provides access to a wide range of applications and streaming services.

This deal positions the Hisense model as a competitive alternative to more expensive options from other brands, potentially transforming living rooms into suitable venues for group viewings during major tournaments.The promotion is available for a limited time through AO.