The article discusses the growing issue of overcrowding at the Tre Cime di Lavaredo landmark in the Dolomites, driven by a surge in tourism fueled by social media influencers.

Massive queues have formed as visitors flock to capture Instagram-worthy photos of the UNESCO World Heritage Site, leading to frustration among locals who criticize the environmental impact and disruption to the region's tranquility.Authorities report that visitor numbers have reached record highs despite measures like limited shuttle capacity and online ticketing.Influencers have posted detailed guides on optimal hiking routes and scenic viewpoints, inadvertently encouraging mass tourism.

Locals mock the trend, comparing it to 'sheep' following influencers, while some suggest solutions such as a ski-lift system to manage crowds.

The article highlights tensions between preserving natural beauty and accommodating tourist demand, with calls for stricter regulations to protect the area's ecological integrity.