The Chairman of Tanzania’s Journalists Accreditation Board (JAB), Tido Mhando, has made a strong appeal to media practitioners across the country to improve the quality and depth of their journalism.

Speaking in Dar es Salaam, he expressed concern that many media houses are increasingly producing shallow content that does not challenge public thinking or contribute meaningfully to national development.

According to him, newspapers, radio stations, and television outlets are gradually shifting towards sensational or entertainment-driven content, which risks weakening the credibility and influence of the journalism profession in Tanzania.

Mhando stressed that journalism has a critical role in shaping public understanding, promoting accountability, and supporting informed decision-making among citizens.He warned that if the current trend continues, the profession may lose its dignity and trust within society.

He encouraged journalists and media organisations to reflect seriously on the type of legacy they are building through their work and to prioritise content that serves the public interest rather than just chasing audience numbers or engagement.

He also highlighted the regulatory requirements under the JAB, noting that journalists must hold at least a diploma-level qualification to be accredited.

However, he emphasised that formal education alone is not enough, and continuous professional development is essential to keep up with evolving media trends, technologies, and ethical standards.

His remarks come at a time when the media industry in Tanzania, like many other countries, is facing pressure from digital transformation, fast news cycles, and competition for attention on social media platforms.Despite the growth of media outlets in the country, concerns remain about the balance between quantity and quality of information being produced.

Mhando’s call serves as a reminder for the industry to strengthen investigative reporting, critical analysis, and responsible journalism that truly serves society.