Meta Platforms has launched Muse Image, an AI image generation tool that allows users to create images using text prompts or public Instagram photos.The feature is integrated into Meta AI and available on Instagram and WhatsApp, with plans to expand to Facebook, Messenger, and Meta Advantage+ creative tools.Users can remix public photos without explicit consent, though they can opt out via settings.

Critics argue this approach risks privacy violations and non-consensual image manipulation, citing concerns from advocacy groups like Public Citizen and Foxglove.The tool's default setting without clear user consent has been labeled an 'obvious recipe for disaster' by experts.Privacy advocates warn that the lack of meaningful consent mechanisms could enable deepfakes and other harmful uses of personal data.

Meta's decision to prioritize business interests over user privacy has drawn criticism, with calls for stronger regulatory oversight in AI technologies.