MTN Nigeria has expanded its youth engagement initiative, The Gathering 100, to Kano, creating a platform for young innovators, entrepreneurs, and creatives to collaborate and showcase ideas.

The event featured startup pitch competitions, gaming contests, and networking sessions aimed at fostering innovation and providing funding opportunities.Abu Sufyan Aliyu emphasized the importance of celebrating Nigeria's cultural diversity while enabling youths to pursue their ambitions.Winners of the Pitchathon 100 received financial support, with the overall winner getting N2.5 million.The initiative also focuses on authentic storytelling by Nigerians, building communities through art, tech, and entrepreneurship.Activities like digital exhibitions and creative arts were included to inspire participants.MTN's efforts aim to remove barriers to participation, ensuring free or subsidized access to resources, mentors, and investors.

The Kano edition is part of a nationwide campaign encouraging youths to embrace their identities and build communities through creativity and innovation.