The Department of Tourism (DOT) has officially appointed the P-pop girl group BINI as its new tourism ambassadors, aiming to leverage their global recognition to promote Philippine tourism.

Tourism Secretary Dita Angara-Mathay emphasized that BINI's diverse cultural backgrounds, with each member representing a different province or town, make them ideal for showcasing the country's unique attractions.

The DOT plans to provide platforms for BINI to highlight various tourism offerings, including cultural sites, natural landscapes, and local traditions.BINI expressed their honor in representing the Philippines and pledged to share the country's tropical beauty and culture with the world.

Additionally, the DOT is exploring partnerships with other global Filipino talents such as SB19, Sophia Laforteza of Katseye, and sports icons like Alex Eala and EJ Obiena to further enhance the country's tourism promotion.

This initiative underscores the government's commitment to utilizing celebrity influence to attract international visitors and boost the tourism industry.