The 43rd annual Peach Classic Triathlon in Penticton, B.C., is set to attract over 1,100 athletes, a 60% increase from last year, according to organizers.This surge in participation is expected to generate at least $1 million in economic activity for the community.

Drew Mitchell, president of the Penticton Triathlon Club, expressed excitement about the growth and the return of the kids race, which had not been held for years.Participants are traveling from across British Columbia and beyond, with many treating the event as a weekend vacation.Kim Klassen, a competitor from Calgary, highlighted the convenience of the event, noting it allows for family activities like bringing a dog.

Organizers attribute the event's success to strong marketing, municipal and provincial support, and Penticton's reputation as a premier destination.

The influx of competitors, along with their families and supporters, is anticipated to significantly boost local businesses, including hotels and restaurants.

Kendra Mitchell, general manager of the Kettle Valley Beach Resort, mentioned that the hotel is fully booked, and the restaurant will be busy during the event.For many participants, the event extends beyond the race, with plans to enjoy shopping, dining, and canal cruises.The triathlon's growth underscores its importance as a community-driven event that combines sport with economic and social benefits.