A new study reveals that 72% of American adults prefer keeping frozen treats at home to save money compared to dining out, with summer heat and cost concerns driving this trend.

The National Frozen & Refrigerated Foods Association report highlights that frozen desserts are seen as a convenient and affordable alternative to eating out, particularly as inflation pressures rise.The cost of ice cream and related desserts fell by 2.1% month-on-month in June, while dining-out expenses increased by 3.4% year-on-year.

This shift aligns with broader consumer trends, including a 32% drop in dining-out frequency, with lower-income households and Gen Z leading the cutbacks.

The article also notes that fast-food chains have faced reduced foot traffic due to health concerns and that restaurants are responding with value menus and portion-size adjustments to retain customers.Overall, the trend reflects a growing preference for cost-effective, at-home indulgences amid economic uncertainty.