The Rock City 2026 festival, set to run from August to December in Mwanza, aims to showcase youth talent and boost economic development in Tanzania’s Lake Zone.

Organized by Feyfay Investment, the event brings together arts, sports, tourism, and business sectors to address youth unemployment and create opportunities for young people.

Key initiatives include the Rock City Cup football competition to identify emerging talent, the Rock Talents Search for artists, and the Rock City Festival Empowerment program offering mentorship and business training.

The festival also features the Rock City Fun Run for public health promotion and the Rock City Awards to recognize contributors to regional development.

Tourism integration through the Rock City Tour highlights attractions like Saanane National Park and Serengeti National Park, potentially boosting local economies.

The event seeks to establish Mwanza as a regional cultural and sporting hub, with calls for public and private sector collaboration to ensure its success.