The Tanzanian government is collaborating with journalists and communication professionals to promote clean cooking energy, aiming for an 80% household adoption rate by 2034.

Deputy Minister Salome Makamba emphasized the importance of effective communication in shifting public perceptions toward sustainable energy solutions.Current adoption rates stand at 28.6%, requiring significant stakeholder efforts to meet the target.The initiative includes workshops for media personnel, integrating clean cooking messages into institutional communication plans.The CookFund project, valued at 19.4 million euros, has expanded access in key regions like Dar es Salaam and Mwanza.Clean cooking alternatives address environmental and health issues while creating economic opportunities through local manufacturing.Media engagement is critical to dispel misconceptions about costs and highlight benefits such as improved public health and reduced deforestation.