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Ukraine targets Russian online retailer Wildberries in aerial strikes to disrupt wartime economy
Photo: The Globe and Mail
2026-07-23 19:32   Conflict   10

Ukraine targets Russian online retailer Wildberries in aerial strikes to disrupt wartime economy

Ukrainian drones have attacked multiple warehouses of Wildberries, Russia's largest online retail platform, as part of Kyiv's strategy to weaken Moscow's wartime economy.The strikes, which killed nine people and injured over 80, targeted facilities in Elektrostal, Tambov, Krasnodar, and Stavropol regions.These attacks aim to pressure Russian citizens by showing the economic impact of the war.Wildberries, valued at $8.1 billion, accounts for 52% of Russia's online orders and employs over 500,000 sellers.The assaults have devastated small businesses reliant on the platform, with estimates suggesting losses could reach $3 billion.

While the Kremlin denies military involvement, analysts note the attacks could undermine public morale by bringing the war's consequences closer to home.Wildberries has offered compensation to affected sellers but faces criticism for its liability exemption policy during drone strikes.

Full reading at The Globe and Mail

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