WATU Credit, a Tanzanian smartphone financing company, has achieved a milestone of serving over one million customers through its affordable device financing service.

Launched five years ago, the program has significantly reduced the digital divide by enabling Tanzanians to access smartphones through manageable payment plans.This initiative has empowered diverse sectors, allowing individuals and small businesses to participate in the digital economy.The company's extensive network of 1,993 agents across Tanzania has facilitated financial inclusion, especially in underserved areas.By removing upfront cost barriers, WATU Credit has enhanced access to mobile banking, digital services, and online markets.The impact extends to SMEs, which now leverage smartphones for efficient business operations.

The company's expansion plans aim to further bridge digital gaps, aligning with Tanzania's national goals for technology-driven economic growth.This success highlights the role of innovative financing models in fostering inclusive development.