The Punjab government has launched the Yudh Nashean Virudh campaign, emphasizing the critical role of women in supporting addiction recovery.Women are highlighted as central figures in encouraging treatment and rehabilitation for individuals struggling with substance abuse.

The initiative underscores how families, particularly mothers, wives, and sisters, play a pivotal role in creating an environment conducive to long-term recovery.

At awareness programs like 'Menace of Substance Abuse – Uncovering the Burden on Women,' women shared personal stories of overcoming addiction challenges through family support.

For instance, Ragini Kaur from Ludhiana recounted how her husband's recovery was facilitated by her guidance to a de-addiction center, leading to his sobriety and helping her in-laws' son recover as well.Similarly, Balwinder Kaur from Moga described how family counseling transformed their emotional and financial situation after addiction.Experts like Dr.

Arvind Goyal stress that family involvement is essential for successful rehabilitation, providing emotional support and ensuring adherence to treatment plans.

The government has integrated family counseling into de-addiction centers, recognizing that recovery is a collective effort where families are key partners in rebuilding lives.This campaign aims to strengthen awareness, treatment access, and community participation in combating substance abuse across Punjab.