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Golden Penny Foods, the iconic brand of Flour Mills of Nigeria (FMN), hosted its 2026 B2C Dealers and Sales Conference at Balmoral Hall in Ikeja, rewarding dealers with over ₦266 million in cash prizes and three new 2025 Toyota Hilux trucks.
The event, themed 'Reset, Rebound, Win Big,' focused on strengthening dealer partnerships and showcasing the new Golden Penny Penne 500g pasta.Mr.
Devlin Hainsworth, Managing Director of Golden Penny Foods, emphasized the critical role of dealers in achieving the brand's nationwide distribution success.The company also committed to investing ₦45 billion in redistribution infrastructure to support dealers.
The conference highlighted both financial rewards and strategic business growth, with top dealers receiving significant prizes and the new pasta product marking a milestone in local pasta production.The event underscored Golden Penny's dedication to evolving with consumer needs and maintaining its position as a trusted FMCG brand in Nigeria.