Meta Platforms has decided to discontinue its Muse Image AI feature, which allowed users to generate images using public Instagram accounts, just days after its launch.

The decision comes amid widespread criticism and privacy concerns, including backlash from the SAG-AFTRA union representing actors and media professionals.The feature, part of Meta's AI chatbot, faced scrutiny for automatically enabling users without clear opt-in consent.Emmy-winning actress Hannah Einbinder criticized the tool on Instagram, highlighting its automatic activation.SAG-AFTRA emphasized that nonconsensual use of user images by AI poses significant risks and urged users to opt out.Meta acknowledged feedback that the feature missed its mark, stating it no longer available.This move underscores growing pressure on tech companies to prioritize user control over their data.The incident highlights ongoing debates about AI ethics, privacy rights, and the responsibilities of platforms in managing user-generated content.Experts warn that such features could enable harmful practices like deepfakes or unauthorized image manipulation if not properly regulated.Meta's reversal reflects a broader industry trend toward addressing public concerns about AI transparency and consent mechanisms.