Tanzania's tourism sector recorded significant growth in 2025, with international arrivals reaching 2,294,495, a 7.1% increase from 2024.Tourism earnings rose to USD 4,410.6 million, up 13% from USD 3,903.1 million, driven by higher average expenditure per visitor.The average spending per person per night increased to USD 289, up from USD 243 in 2024.China emerged as the top-spending source market, contributing USD 551 per visitor.Zanzibar, a key tourist destination, saw 654,880 arrivals, up 9%, generating USD 1,190.8 million in earnings.Package tours accounted for 58.8% of mainland visitors and 67.2% of Zanzibar arrivals.The report highlights a shift towards monetizing each visitor more effectively rather than increasing headcount.The Bank of Tanzania's 2025 International Visitors’ Exit Survey Report underscores the sector's resilience and growth potential.The government aims to boost tourism revenue to TZS 41.83 trillion by 2026/2027, with a focus on expanding markets and improving visitor experiences.The tourism sector contributes significantly to Tanzania's economy, accounting for 29.2% of Zanzibar's GDP and 80% of its foreign exchange earnings.