A video showing billionaire Tony Elumelu buying roasted corn from a roadside vendor in Lagos, dated 2019, has resurfaced and gone viral after First Lady Oluremi Tinubu encouraged small businesses like selling akara and roasted corn.The clip, shared by Elumelu on social media, shows him interacting with a vendor on a busy expressway.His post, 'Jollof is nice but some days we sample roasted corn along the Lagos express… Some cravings die hard,' sparked mixed reactions.

The renewed attention follows Tinubu's June 2026 remarks promoting small businesses through government grants, which faced online criticism for being out of touch with economic struggles.

Social media debates emerged, with some praising Elumelu's relatability and others questioning the timing, suggesting it aligns with Tinubu's narrative.Critics accused the video of being a PR move, while others dismissed the hype, arguing it's a normal act.Elumelu, founder of the Tony Elumelu Foundation, has supported African entrepreneurs, providing mentorship and funding to thousands.The article highlights the intersection of public figures, small business advocacy, and social media dynamics in Nigeria.